GMMUS

This commercial shown on youtube is an ad for a robotic vacuum cleaner. You can watch the ad but in summary it portrays men as jackasses who aren't tidy by any means and shows women as the ones who are responsible and have to clean up after them.



In the ad it is not subtle by any means as it literally shows the man and husband as a donkey and unquestionably refers to him as a jackass although not explicitly saying it. The interesting thing in this commercial is how you look at it. You could see it from a sexist male or a sexist female approach. Either you could be offended that the commercial portrays the man as a literal bumbling jackass who cannot manage to keep a house clean for any amount of time or that the female is the one who has to clean for whatever reason. Most reasons that the female would have to clean are because she is the female and therefore has to/should. Either way portray both sides negatively and quite stereotypically.

I personally saw it as offensive to men. I also do not think anyone would actually care and take offense or take the offense seriously. That could be an incredible double standard in that because of the immense amount of female oriented sexism, the small amounts of male sexism is not taken seriously.