Why do commercials still need to use sex to sell? For how many people that object to the sexism prevalent in the highest ad-driven time spot on tv: the Super Bowl, why do we still see sex in commercials? The answer I would expect most people to give would be that sex sells? Yes I understand that but why? Why is it become the fail safe of advertising to throw scantily clad women on a product? I know more men that feel offended that the commercials feel they need to appeal to the sexual desires of themselves and not the other million senses they could appeal to. I personally feel insulted when a commercial has to delve to that level because they feel men are at that level all the time. Not only are there men that are offended but there are quite a few women that are too, if it wasn't painfully obvious. So why if so many people, both men and women, are so objective to these commercials that they continue to occur? The one reason I can see these continuing to happen is because of the incredible publicity a commercial would get by being so offensive, almost one of the only ways to get publicity these days. I feel it is necessary to stop giving so much publicity to offensive commercials and ads and the such because it only feeds the companies to follow suit in hoping off getting their own share of the mayhem.
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Yeah I totally agree I don't get the point of these commercials that still use sex. I mean do they think that people are gonna wanna by deodorant because the commercials advertise women wanting you? Where are the good commercials that might actually advertise the products features and make you wanna buy it? Instead we seem to have the sexist, the scandalous, and the shocking ads. The ones that the media is so appalled by that they will talk about and play over and over and over again until everyone has seen the ad thats to racy for TV.